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Liam Henshaw

I am a data analyst and scout working in professional football. Subscribe and join over4,000+ newsletter readers every week!

The pay problem in football
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The pay problem in football

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, Most job adverts in football tell you everything except what matters most. The role description runs for paragraphs. The requirements list stretches longer than a Championship season. But the salary? "Competitive." "Dependent on experience." "To be discussed." You apply anyway. You research the club, perfect your portfolio, and make it through multiple rounds. Then, three weeks later, you discover the role pays...

The €3M lesson: Why your eyes are still important

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, Most scouts would have passed on him. Average data. Playing for one of the weakest sides in the league. A left-back with numbers that barely registered above the median. On paper, he looked like every other forgettable defender struggling in the bottom half of the table. Twelve months later, he's moving for €3 million. The Numbers Told Half the Story I was part of the process that brought this player in on a...

The unpaid work trap (and how to escape it)

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, Most people enter unpaid football roles thinking the experience alone will open doors. They're wrong. I've watched countless analysts and scouts spend months - sometimes years - working for free, believing that dedication equals progression. They write reports, attend matches, complete projects. Then they wonder why that promised "next opportunity" never materialises. Here's what they miss: unpaid doesn't mean...

The 5 qualities that get you hired in football

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, Most people get it wrong. They obsess over their Tableau skills, spend months perfecting Python code, or chase another qualification. Meanwhile, someone with half their technical ability walks into the role they wanted. I’ve seen it happen repeatedly. Brilliant minds with impressive portfolios sitting at home whilst others with seemingly less on paper are thriving inside football clubs. Here’s what clubs...

What no one tells you about working in football

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, This week's newsletter has got a different feel to it. So here's my key message. Build something they can’t take away. Football’s exciting. It’s also brutal. You can be doing great work one week, then packing up your desk the next. Not because you failed. But because strategy shifted, a new owner came in, or a manager changed. That’s what happened to me recently. I left my previous role after a change in...

Stuck as an analyst or scout? This is why

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, You’re not stuck because you’re lazy. You’re stuck because you think you need to know everything before you begin. That belief quietly paralyses aspiring or new analysts and scouts. They wait. They prepare. They read and plan and scroll. But they don’t move. When I first started, I thought the same I assumed I needed paid data. I thought I had to do a course before I could visualise anything. I believed I had...

Most people fail at networking in football

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, A few years ago, I thought I was doing networking right. I was sending DMs. Reaching out to Heads of Recruitment, senior scouts, sporting directors, anyone who looked like they had influence. I thought: “If I show them I’m keen, they’ll help.” They didn’t. And when I finally figured out why, everything changed. The Shift: Networking Isn’t a Transaction The mistake I made, and the mistake most people make, is...

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, Most people are waiting for a call. They think that one day, someone in the football industry will give them their breakthrough. That if they just stay ready and work hard in silence, the right person will eventually notice. Here’s the truth: no one is coming to hand you your breakthrough. You have to earn it - by creating your own luck. The Myth of “Getting Lucky” Luck is often seen as this random,...

Football isn't built for introverts

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Football is loud. And it rewards those who know how to be heard and seen. If you're introverted, trying to break into the world of football analysis can feel like playing a game that wasn’t designed for your strengths. Not because you aren’t capable. But because football, at its core, is a relationship-driven industry. And relationships often reward the loudest voices first. It’s not about talent. It’s about visibility....

The portfolio platform you're ignoring

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Everyone's hunting for the perfect platform to showcase their work. Most are looking in all the wrong places. Last week, I spent several hours exploring Substack's evolution, and what I found surprised me. The platform that began as a simple newsletter tool has quietly transformed into something much more powerful - particularly for analysts and scouts building their professional presence online. Here's the shift that...