Hey Reader,

Most people post once a week, if that, then wonder why nothing happens.

I get it. You're scared it's too much. You're worried about being annoying. You think quality over quantity, right?

Last week I decided to test that assumption.

The Experiment

I doubled my LinkedIn and X posting schedule. Same quality standards, same process, just more volume.

The results? Double the engagement. Double the profile views. Double the followers.

Not 10% more. Not 20% more. Double.

Here's what that actually means: more people learning how to break into analysis and scouting. More people finding The Recruitment Room. More opportunities appearing that didn't exist before.

But this isn't about me.

The Real Problem

I see analysts and scouts sitting on brilliant work. Match analysis that never gets shared. Scouting reports collecting dust. Data visualisations nobody sees.

You're waiting for permission that isn't coming. You're polishing work that's already good enough. You're thinking about posting instead of actually posting.

You can't get lucky if nobody knows you exist.

When Volume Creates Opportunity

Earlier this year, I interviewed at a data company. The hiring manager knew me before I walked in.

"I remember your visuals," he said. "The beige background and bright colours. Loved them."

I didn't get the job. But I got the interview. I got remembered. I got on someone's radar who might have never known I existed.

That only happened because I kept showing up. Because I posted my work consistently. Because I gave luck somewhere to land.

Had I stopped sharing after a few posts, none of that happens.

The System That Works

This isn't about spam. It's about consistency with standards.

Your work is already good enough to share. The scout report you've rewritten three times? Post it. The player comparison you think needs more data? Share it now, iterate later.

Take more shots. More posts means more chances for the right person to see your work. More profile views means more conversations. More followers means your network compounds.

The maths is simple: double the output, double the opportunity.

What This Means for You

Stop limiting your knowledge. Stop waiting for perfect. Stop thinking one post a week is enough when you're trying to break into an industry where visibility matters.

The analysts getting hired aren't necessarily better than you. They're just more visible. The scouts building networks aren't more talented. They're just more consistent.

You need reps. You need your work in front of people. You need to give yourself the chance to get remembered when an opportunity appears.

I'm not saying post rubbish. I'm saying your current standards are already high enough - you're just not giving yourself enough chances to be seen.

Double your posting schedule this week. See what happens.

The worst case? You learn posting more doesn't hurt you. The best case? Someone who can change your career sees your work for the first time.

That's how you get lucky in football. You show up until luck knows where to find you.

Liam