Build this or you won't last in football


FOOTBALL PROGRESSION PATH

Helping you create opportunities in football

Hey Reader,

Last week, I sat on a panel at an analytics event talking about breaking into football.

One idea stayed with me: resistance to frustration is the key to improvement.

Not motivation. Not talent. Resistance.

The Two-Week Waffle Chart

When I started learning to code, AI tools didn't exist. I was grinding through tutorials like everyone else, copying syntax I didn't understand, debugging errors that made no sense.

It took me two weeks to create my first data visualisation - a waffle chart.

It wasn't good. But I'd built something. I'd pushed through the frustration long enough to see a result.

Then I stopped.

The resistance didn't hold. A couple of weeks later, the frustration won. I parked coding and moved on.

This happened four or five times over about four months. Start, get frustrated, stop. Repeat.

Eventually, I sat down properly and learned the basics. Not because I suddenly became more talented. Because I built up enough resistance to keep going when it stopped being easy.

What You're Actually Fighting

If you're stuck right now, you're probably frustrated with one of these:

Not getting interviews or responses about jobs.

Not having access to good data to create insights.

Not knowing which skills to prioritise or develop next.

These aren't minor blockers. They're real obstacles that slow people down or push them out entirely.

But here's the shift: frustration is normal. Expected, even. The question isn't whether you'll feel it. It's whether you'll build the resistance to keep moving anyway.

Resistance Isn't Fixed

You can grow it. Like a muscle.

The first time you try to code a visualisation and it breaks, it feels impossible. The 10th time, you know where to look. The 15th time, you fix it without thinking.

The 1st time you send a message to someone in the industry and don't hear back, it stings. The 20th time, you understand it's part of the process. The 50th time, you've built enough connections that one rejection doesn't matter.

Resistance builds through repetition. Through doing the thing that frustrates you enough times that it stops feeling impossible.

The Group Effect

One thing made the difference for me: working alongside people on the same journey.

When I was ready to quit coding, someone else in the group would share their progress. That reminder - that other people were also stuck, also frustrated, also pushing through - kept me going.

That's why I built The Recruitment Room. Without a group when I started, I probably would have quit for good.

So here's the practical step: find one or two people who are also creating analysis or scouting work online. Or one or two people already working in roles you're aiming for.

Message them. Ask what they're working on. Ask what their challenges are. Offer to share something useful. Build that small network of people moving in the same direction.

They'll help you hold the line when frustration hits. And without them, you'll find it much harder to stay consistent.

What Happens If You Don't

If you don't build resistance, you won't improve. You won't develop. You won't stay consistent.

And without consistency, you won't progress in football. That's not pessimism. That's the reality of how careers work in this industry, especially when you want to change jobs to work in football.

The people who make it aren't the ones who never get frustrated. They're the ones who got frustrated and kept going anyway.

So if you're stuck right now, remember: frustration is part of the process. What matters is the resistance you build against it.

Keep going. Find your group. Build the muscle.

That's how you move forward.

Liam

⚽ Want to work in football as a Recruitment Analyst or Scout?

The Recruitment Room is a private membership that helps people break into football, whether you're starting from scratch or changing careers.

Inside, you'll get the support, training and tools to stop guessing what clubs want, build a standout portfolio, and take real steps toward a role in football recruitment analysis or scouting.

From live sessions with industry experts and courses to 1:1 coaching, data access and a powerful network, everything inside is designed to help you move forward with focus.

Learn more about The Recruitment Room

🧭 Want some direction first?

If you’re unsure where to start or what to focus on, I offer a free 1:1 call to help you get clarity. We’ll talk through where you’re at, where you want to go, and how you might get there, no pressure, just support.

Book a free 1:1 guidance call ↗

Any questions, just reply. I get back to every message.

Unit 145786, PO Box 7169, Poole, Dorset BH15 9EL
Unsubscribe · Preferences

Liam Henshaw

I am a data analyst and scout working in professional football. Subscribe and join over 4,000+ newsletter readers every week!

Read more from Liam Henshaw
AI is changing who wins in football

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, AI just changed who wins in football careers. And it's not who you think. This week I started playing with OpenClaw (Clawdbot), check it out if you haven't already. It's mind blowing. It's also a week where I had a conversation with David Sumpter, who is professor and has co-founded an AI analytics company in Twelve. We were discussing how AI is changing the landscape for who is going to be successful in...

The traditional pathway is dead

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, There used to be one way into football recruitment and analysis. University degree in sports science or data analytics. Internship at a professional club. Junior analyst position. Work your way up. If you didn't have the right degree, you couldn't get the internship. If you couldn't afford to work unpaid for six months, you couldn't get in. If you weren't already connected to someone inside a club, you stayed...

Sunday league to professional scout

FOOTBALL PROGRESSION PATH Helping you create opportunities in football Hey Reader, I've never played professional football. Sunday league was my peak. Yet I scout professionally now, and have done for years. Six years ago, I got my first proper scouting assignment at Wigan Athletic. We needed a left-back. League One level. I had a player rating model I'd built, and it flagged someone perfect. Attacking output? Excellent. Defensive solidity? The numbers looked good. Contract ending soon? Even...