Hey Reader,

Most people who want to build a football career are stuck.

After hundreds of one-to-one calls with aspiring analysts and scouts (you can book a free call with me here), the pattern is clear. The biggest blocker stopping progress isn't skill gaps or qualifications.

It’s fear.

Fear of sharing their work online.

The Uncomfortable Truth

Here’s what everyone gets wrong about online portfolios. They think it’s about growing followers or going viral. They think their work needs to be perfect before anyone sees it.

Wrong.

Your online portfolio isn’t there to make you internet famous. It’s there to shorten your feedback loop, connect you with peers, and get noticed by people who can actually help your career.

The people who understand this get opportunities. The people who don’t stay stuck.

The Excuses

“I don’t have anything good enough to share.”

If you never share your work, how exactly will it get better? Your reports won’t improve sitting in your google drive. Your analysis won’t develop without feedback. Good enough is better than perfect in a folder no one sees.

“I’m scared of negative feedback.”

Feedback is the point. Quick feedback means quick development. If you’re posting on LinkedIn or X, you get insights within hours, not months. The faster you implement that feedback, the faster you improve.

“I don’t want to be an influencer.”

Neither do most successful analysts and scouts. They share work because it connects them with industry experts. Not CEOs or sporting directors - real analysts and scouts doing the jobs they want.

The System That Actually Works

Find three job adverts for roles you want. Feed them into ChatGPT. Ask it to summarise the common skills and attributes.

Those skills? That’s what you share online.

Scout reports. Data visualisations. Match analysis. Tactical breakdowns. Player comparisons. Market insights.

You don’t need to be perfect at any of it. You need to show you’re practising, learning, and developing whilst building connections.

The Daily Reality

Here’s what people won’t tell you: if you don’t share work consistently every week, you won’t be noticed.

Daily is better. Every other day works. Multiple times per week is the minimum.

Everyone I know who’s landed football roles has made this mindset shift. They struggled at first. But they understood the difference between posting for followers and posting for feedback.

This is exactly what we focus on in The Recruitment Room - helping people build portfolios that get noticed and receive meaningful feedback from industry professionals.

There’s an old saying: “If you want to go fast, go alone. If you want to go far, go together.”

Your online portfolio isn’t about going viral. It’s about going further by connecting with people who share your passion and can accelerate your development.

The magic happens when you realise you’re not performing for an audience. You’re practising in public, getting feedback, and building relationships with people who can help you grow.

The Choice

You can keep your work private and wonder why opportunities pass you by.

Or you can share consistently, get feedback quickly, and connect with people who matter in football.

The people getting opportunities have already made their choice.

What’s yours?

Liam.

Whenever you’re ready, there are two ways I can help you: ​Free 1-2-1 Breakthrough Call - Frustrated trying to break into football recruitment? Tired of rejection after rejection? No idea how to get your first role in professional scouting or analysis? Get your free Football Career breakthrough Call to create a clear pathway to reach your goals in the football industry. ​Recruitment Room - My online membership community helps aspiring and new football professionals secure jobs working in recruitment. Master the four pillars of scouting, analysis, online portfolio, and employment. Learn from industry experts through our workshops, hot seats, and live sessions.