Hey Reader,

Putting your work online is just the starting point. Not the finish line.

A lot of people now understand the value of sharing publicly. Feedback, network, visibility, evidence that you have the skills for the roles you want. All of that is real. But it’s just the beginning.

The Post Is the Prompt

A post isn’t a result. It’s a conversation starter.

After you publish, the next step is to follow up with the people who showed interest. The ones who connected with you, engaged with the post, reposted or shared it. Those are warm signals. They’re telling you something without saying it directly.

There are two groups you should 100% be reaching out to whenever they show a warm sign. No hesitation, no overthinking it.

Peers on the same journey as you. People on your level, trying to break into football, posting their own work, learning the same things. When they engage with you, reach out. These are the people you’ll come up alongside, swap notes with, and share opportunities with for years.

People already working in a role you want. The analyst, the recruitment lead, the sporting director, the scout. If they’ve liked your work, engaged with your post, shared your content, requested to connect, or viewed your profile, that’s a green light. They’ve seen your name and they didn’t keep scrolling. Most people never start that conversation. You should.

If someone falls into either of those two groups and they’ve shown any warm signal, you reach out. Every time. That’s the rule.

Where Most People Stop

The mistake I see all the time is people treating the post as the deliverable. Hit publish, refresh the engagement, move on to the next one.

That’s the wrong end of the funnel.

The point of sharing your work was never the impressions. It was to build visibility, get feedback, and grow your network. Visibility without conversations doesn’t get you anywhere. It just makes you feel busy.

The Easiest Networking You’ll Ever Do

If you don’t know who to reach out to, your own post tells you.

The people engaging with you have already raised their hand. They’ve signalled that what you put out lands with them. That’s a much warmer entry point than a cold message to someone who’s never seen your name.

By building your portfolio, you’re creating a steady supply of people who already have a reason to talk to you.

The Numbers Don’t Matter as Much as You Think

Whether your post gets 1,000 impressions or 100,000, the question is the same. How many real conversations did it start?

That’s where the value compounds. Conversations help you learn. They sharpen your thinking. They grow your network. They lead to opportunities in football. The post is just the entry point to all of that.

If you’re not seeing engagement, comments, or feedback, look closer at the people who are showing genuine interest. Reach out to them. Start the conversation that the post was built to spark.

Keep posting. The work matters. Just don’t let it stop there.

Liam