Hey Reader,

Everyone's asking the wrong question about AI.

They're worried about whether robots will take their jobs. They're reading headlines about AI replacing football analysts entirely. They're missing what's actually happening.

Here's what I told an analyst who booked a 1-2-1 career breakthrough call when he asked about AI's impact on football careers.

The Truth

Your job is changing. Not disappearing.

I've been thinking about this shift for two years now. The dashboard era will end. Those rigid Tableau setups you spend hours building? They'll become obsolete.

But here's what's replacing them.

The Prompt Revolution

Instead of dragging and dropping charts for three hours, you'll type: "Show me Arsenal's defensive transitions when they're leading after 60 minutes."

The system will generate exactly what you need in seconds.

This isn't science fiction. Jake Schuster, CEO at Gemini Sports, calls it "the death of dashboards." We're moving from pre-built interfaces to prompt-driven analysis. No more coding lengthy Python scripts. No more wrestling with rigid setups.

You become a better prompter, not a better coder.

Lower Levels Get Professional Tools

The bigger shift happens at grassroots level.

Right now, only Premier League clubs can afford proper tracking data. That changes completely when computer vision takes over. Upload any video with a decent pitch view, and you'll get advanced metrics back.

B teams will analyse like Bayern Munich. Czech second division clubs will work with data that rivals the Championship.

Your local park football team could have professional-level insights from a single camera.

What Survives the Change

I asked myself this question: What can't AI replicate?

The answer came from my own experience. My biggest strength as an analyst was never the technical work. It was sitting in meetings, understanding what the manager actually needed, and translating complex data into simple decisions.

AI won't build relationships with coaches, sporting directors, or decision-makers. It won't read the room when a player's confidence is low. It won't know when to simplify a complex metric for a stressed manager before a relegation battle.

Context requires humans.

The Skills That Matter

While everyone panics about job displacement, smart analysts are developing three areas:

Communication: Can you explain expected goals to a 60-year-old manager who's never used a smartphone?

Football Understanding: Do you know why a player's pass completion rate dropped, or just that it dropped?

Relationship Building: Will people trust your recommendations when results are poor?

These skills become more valuable as the technical barriers lower.

Your Response Plan

Don't fight what you can't control.

Use AI to handle the repetitive work. Spend your freed-up time on what matters: understanding football deeper, building stronger relationships, communicating insights better.

The analysts who thrive won't be the best coders. They'll be the best translators between data and decisions.

Stop worrying about AI. Start becoming irreplaceable at the human stuff.

The change is coming whether we're ready or not. The question isn't whether your job will exist. It's whether you'll be good enough at the human element.

Liam.

Whenever you’re ready, there are two ways I can help you: ​Free 1-2-1 Breakthrough Call - Frustrated trying to break into football recruitment? Tired of rejection after rejection? No idea how to get your first role in professional scouting or analysis? Get your free Football Career breakthrough Call to create a clear pathway to reach your goals in the football industry. ​Recruitment Room - My online membership community helps aspiring and new football professionals secure jobs working in recruitment. Master the four pillars of scouting, analysis, online portfolio, and employment. Learn from industry experts through our workshops, hot seats, and live sessions.