Hey Reader,

Here's what I hear constantly: "I'll share my work when it's perfect."

Wrong approach.

I watched someone spend three months perfecting one scout report for LinkedIn. Three months. Meanwhile, another analyst posted rough analysis twice a week for the same period. Guess who got noticed by clubs first?

The one taking shots.

The Volume Paradox

Quality over quantity sounds logical. It's also limiting your career.

Someone commented recently: "You can't just publish anything for the sake of it. Quality matters more than quantity."

I disagree. Not completely - but mostly.

You can sacrifice some quality if you produce volume. This doesn't mean posting rubbish. It means posting consistently, even when your work feels 85% instead of 100%.

Most people think posting means sharing match analysis or scouting reports. That's part of it. But your online presence needs more than technical output.

Share your thinking. Your development. Things you're learning.

Post about books you've read, conferences you've attended, processes you're developing. Let people see how your mind works, not just what your final reports look like.

The Three-to-Four Rule

I recommend posting three to four times per week on LinkedIn.

Sounds like a lot? Maybe. But most people don't hit this consistently.

Here's what matters more: posting three times a week for a year beats posting three times a day for a week, then stopping.

Consistency trumps intensity every time.

Find your sustainable rhythm. Whatever cadence you can maintain for months, not days.

The Framework That Works

Alex Hormozi has a simple progression: "Do more, do better, then do something new."

Start with what you already know. Post more of your existing skills and knowledge. Don't wait for new insights - share current ones.

Then improve. Better post structure, clearer formatting, different content types. Try carousels instead of text. Experiment with polls.

Engage more with the football community online. Comment thoughtfully on others' work.

Finally, add something new. Learn a coding skill, try a different visualisation, develop a fresh scout report template.

But master "more" before moving to "better." Master "better" before attempting "new."

Why You're Not Posting

You think you have nothing to share. You worry about others' opinions. You want perfection.

These concerns miss the point entirely.

Your online presence serves four purposes: growing your network, creating opportunities, providing value to others, and clarifying your own thinking.

When you worry about others judging your work, you're blocking all four benefits.

Reframe criticism as feedback. Reframe "imperfect" posts as learning opportunities. Reframe consistency as career development.

Take the Shot

Too many analysts and scouts post occasionally. Once or twice a week, maybe. Then they disappear for weeks.

No rhythm. No presence. No momentum.

Football is about taking shots. Your career works the same way.

More shots create more chances. More posts create more opportunities. More consistency builds more recognition.

You need people to remember you when roles open up. That happens through regular presence, not perfect posts.

The Reality Check

Your portfolio isn't just showcasing technical skills. It's building relationships.

When hiring managers scroll through LinkedIn, they notice consistent contributors. They remember names they see regularly. They trust people who share their thinking openly.

Perfect posts don't create these connections. Regular posts do.

Start today. Post something you've learned this week. Share a process you use. Discuss an idea you're developing.

Don't polish it for hours. Write it, check it, publish it.

Take the shot.

Do more, do better, then do something new. But start with more.

Your next opportunity is waiting for you to show up consistently, not perfectly.

Liam