Hey Reader,

I had a Recruitment Room onboarding call yesterday with a new member.

He's a data scientist with a master's in AI. Technically he's miles ahead of where I was when I started, and probably ahead of most people who want to get into football.

A week before the call he'd put a short post on LinkedIn about a computer vision project from his master's, and it got a lot of reactions from people in the industry. He picked up connections with chief scouts and data scientists at Bundesliga clubs off the back of it, a couple in Italy too.

So I asked him about posting more often, and he said something I hear a lot.

"I feel a bit uncomfortable. I don't want to spam my network."

I think half the people reading this have said the same thing to themselves.

You post once, and then posting again a few days later feels like you're pestering people. So you leave it a week, and then it's a month, and the people who reacted have moved on.

But this isn't true.

Your posts only get shown to a small section of the people you're connected with. If those people engage, it gets pushed out to their connections and their connections. If they don't, it stops there.

So doing two posts a week genuinely isn't spamming anyone. Most of your network never saw the first one.

Now before you say the people who matter aren't reacting anyway, you're probably right, and I don't think it means they aren't watching.

I've had people I'd never met bring up a member's work to me without me mentioning it, and I'd seen no sign of them anywhere near his posts.

The people who can actually hire you mostly read and say nothing. If you stop because nobody's reacting, you're probably stopping just as they've started paying attention.

And when someone does react, there's one thing I'd do straight away.

Message them.

Don't send a CV or ask if they're hiring. One line is enough. What interested you in this, is it something you work on?

They've already shown you they're interested in your work, so you're not cold calling anyone.

Some won't reply and that's fine. But the ones who do are the ones worth knowing, and you've skipped the bit where you have to explain who you are because they've already seen what you do.

This is how to start to build your network and credibility. Then opportunities come next.

So you probably need to post more.

Liam